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1999 saw the launch of PANDORA's ever-popular charm bracelet on the Danish market. Consumers quickly embraced the concept, and PANDORA grew hand in hand with the increase in demand. In foreign markets, interest in selling PANDORA jewellery has also been keen, turning PANDORA into a global brand that is currently sold in 18 countries. PANDORA has gone from a two-man business 25 years ago, to a team of 35 at its head office in Copenhagen, and 1,000 workers at PANDORA Productions, its factory in Thailand.
At PANDORA, we only use real gemstones, with only one special exception - zirconia. Zirconia are synthetic diamond-like stones. Every stone we use has a special designation. The combination of letters at the end of each item number is an abbreviation for the stones used, for example RU stands for ruby, D for diamond, AM for amethyst etc.
Did you know you can upgrade your diamond ring?
for example upgrade a half carat diamond solitaire for a one carat diamond solitaire.