Platinum Jewellery To Drive Growth In 2012

Published on 07/01/12

Price fluctuation in gold, silver prompt consumers to change preference.

Diamond jewellery makers in Gujarat are looking at unique mix of strategy to sell jewellery in the current fluctuating market conditions. Jewellery makers are increasing focus on platinum-based diamond jewellery over the traditional gold and silver jewellery to tap the changing preferences of domestic consumers.

"There is an increasing interest among domestic consumers for platinum jewellery. Frequent price fluctuations in gold and silver seems to have drew attention of jewellery buyers towards platinum-based diamond jewellery. However, the trend is at its nascent stage, but we can see this trend rising over a period of time," said a Surat-based diamond jewellery maker.
According to industry insiders, the share of platinum jewellery in the over all diamond jewellery has increased significantly over the past one year and is likely to reach about 25-30 per cent of the total diamond jewellery sales in the year 2012.