Platinums Value Shines

Published on 05/09/11

The price of gold has recently soared to record high s, surpassing $1,700 an ounce in August and topping the price of traditionally more expensive platinum. In light of this price parity, platinum offers a great opportunity for brides and grooms looking to get the very best in engagement and wedding rings. Long esteemed for its durability and everlasting qualities, platinum is now more attainable then ever.
Craig Rottenberg of Long’s Jewelers, Burlington, MA notes: “This is an extraordinary time to be buying an engagement ring because you can get platinum, the best material available to protect your diamond, at such an incredible value relative to gold.”

Platinum sales have been trending upwards since 2010, in response to the closing price gap between gold and platinum. Many analysts predict that this may not be the last time gold tops platinum, and retailers around the country report consumers are aware of these price trends.