Jessica Simpson Jewellery Collection

Published on 16/09/11

Just like Marilyn Monroe, another famous blonde bombshell of her day, Jessica Simpson swears that diamonds are a girl’s best friend.

The 30-year-old singer, actress and mentor on the new NBC reality series Fashion Star will become Firestar Diamond‘s first celebrity partner when she debuts her Diamonds Are A Girl’s Best Friend fine jewelry collection exclusively at Zales this October.

“This is a partnership of two great brands,” Theo Killion, Zale’s Corporation’s chief executive officer said in an official statement. “Jessica Simpson is an established designer brand with great awareness and millions of fans throughout the world, while Zale is one of the best known names in fine jewelry. Jessica Simpson is viewed as the girl next door. We look forward to joining forces to provide our customers with an exciting new line capturing Jessica Simpson’s unique design perspective. ”

Jessica knows how to lend her name to rack in the dough. In 2010, the fashion mogul made close to $750 million with her 21 retail brands including apparel, fragrance, shoes and accessories and she hopes to expand her empire with the rocks that’s she’s got.