Silver Is The New Gold

Published on 06/07/11

Silver is no longer the poor man’s gold. Thanks to the rising gold prices, the demand for silver jewellery, artefacts, household and home decorating products made out of the metal is on rise.

The purchasing trend, which used to be at 15-20 per cent, has grown up to 50-70 per cent in the last one year itself. Whereas, the overall jewellery buying across gold, diamond and silver has gone up just 20-30 per cent over the last few years, says Rahul Nigam, brand consultant at city-based Meena Jewellers.
“Earlier, silver was used in tribal jewellery, but now has entered into the fashion jewellery segment, preferred by college-going students, working professionals, foreigners and NRIs as it gives one a choice to mix and match,” says Pawan Agarwal of Pawan and Co.