Sienna Miller New Face Of Diamond Jewellery

Published on 14/06/10

In commemoration of the 20th anniversary of its "Possession" collection, Piaget has announced a collaboration with actress Sienna Miller, who will appear in new images wearing the collection's gold and diamond jewelry.

Known for her performances in films such as Factory Girl and Alfie, Miller is also a style icon who has appeared on numerous fashion magazine covers, including the cover of Vogue's famed September issue. Consistently photographed out and about, Miller's boho-chic style has made her a favorite among fashionistas.

Given her fashion cred, plus the way she uses her celebrity to help out the less fortunate--she's a global ambassador for International Medical Corps--Miller was an ideal fit for the campaign, according to Piaget. (See behind-the-scenes video of Miller's photo shoot with Piaget by clicking here).

"She's the ultimate woman of today and the perfect choice to embody one of Piaget's most successful jewelry collections ever," the brand said in a media release.