Why Do Consumers Prefer Silver To Gold?

Published on 14/09/09

In today’s world our contemporary artisans are experiencing an exciting rise in business, as more and more jewellery consumers are discovering the value of owning quality sterling silver at prices much lower than gold.

Whether you are choosing a gift, treating yourself to something you deserve, or just generally finding something unusual to set off your perfect diamond jewellery, silver jewellery certainly has many advantages over gold other than the price.

Silver jewellery tends to look classier and more expensive than gold and so, for example, showing off your diamond engagement ring would look much softer and higher class with a diamond set in silver than say tacky gold engagement rings.

Silver bracelets are also popular in this type of material. Their designs range from wide, bulky silver cuffs to slim silver chains, so there is always a design to suit everyone. As well as the designs suiting the ones taste, silver jewellery is also popular when complementing skin tone. Where gold is too harsh on skin tones such as pale and very tanned skin, silver does the opposite and balances out the colour.

If you do decide to choose silvering as the material for your jewellery, there are a few minor things to consider before you buy. The most important of these is to be sure about the quality of the silver you are purchasing. Pure silver is extremely soft so therefore in most of cases, metal alloys such as copper, for example, are added to harden the material. By law, for a piece of jewellery to be named sterling, silver or just generally considered to be real, it must contain 92.5% of silver.