La Vie To Present Rare Diamonds At Hong Kong Show

Published on 10/09/09

LVP will be offering a number of rare diamonds, including a 41-carat D-flawless stone, at the upcoming Hong Kong Jewellery and Gem Fair.

The stones are part of La Vie's new "Legacy" brand, set to launch on Sept. 23 in the show's Premium Pavilion.

In addition to launching its new brand, The La Vie Group just announced a strategic alliance with Oved Anter Inc., a division of The Anter Group, a diamond manufacturer with offices in Los Angeles, New York, Beverly Hills, Calif., and Tel Aviv, Israel.

Anter is creating a line for the new brand, the "Legacy by Oved Anter" collection, which highlights four matching and rare, GIA-certified diamonds--three round brilliants and one pear-shaped stone--each weighing exactly 8.88 carats and named Odyssey, Destiny, Legacy and LaVie.

The names, as well as the new Legacy brand itself, are a nod to the La Vie concept, which is based on William Shakespeare's seven stages of life, including odyssey, destiny and legacy.

"The Legacy collection, like one's life, cannot be duplicated," Lo Huang, CEO of LVP and The La Vie Group, said in the release. "It is an outstanding collection of rare diamonds and heirloom jewelry--all part of one's legacy for your future generations to enjoy and cherish."

All four stones in the Oved Anter collection will be offered in a silent, sealed-bid auction ending Sept. 26 at the jewelry show.