Diamonds Are A Girls Best Bet

Published on 02/09/09

While gold has reached an all-time high to settle down in the higher price terrain, its high-end cousin, the diamond which was regarded as being ‘out of reach’, is now seeing a quick rise in demand.

Leading jewellers in the city confirm that there is now equal demand for lightweight and regular diamond jewellery.

Though gold remains the favourite among the older generation, the young and the trendy set are readily turning to diamonds, with those set in eighteen karat gold being the best bet among them.

In fact, precious stones are now gaining in their appeal among the younger spenders, with ruby, emerald, yellow and blue sapphire jewellery topping their shopping list.

Moving away from heavy gold jewellery, youngsters in the city are snapping up simple diamond jewellery which best accessorise daily formal as well as casual wear.

“The present demand ratio for gold and diamond is 50:50. The sale figures for diamonds have had a better performance as compared to last year’s.

Diamonds have started figuring even in marriage must-haves list,” observed Vastupal Ranka of Ranka Jewellers. “So far, consumers had kept away from diamonds because it was thought diamonds do not have re-sale value.

However, that is only a myth — diamonds have 100 per cent re-sale value. The only drawback is that gold prices enjoy better value appreciation than diamond prices. The returns on gold is quicker as compared to diamonds,” he added.