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Round brilliant cut diamond pendant
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Round brilliant cut two-stone diamond pendant
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Jewellery News
Harrods display Rare Diamond Jewellery
Harrods, London’s famous upmarket department store, added another achi[..]
Diamonds worth 1bn missing
THE lack of transparency in the sale of diamonds has prejudiced the St[..]
Diamond Trade Body To Launch First Brand
Published on 17/09/09
The Gems and Jewellery Export Promotion Council (GJEPC), the apex trade body promoting diamond jewellery in the country, is launching its first-ever brand called “Anant” across 12 cities on Wednesday.
The trade body has roped in 27 manufacturers and 200 retail outlets for advertising and promoting the brand, featuring actor Sonam Kapoor, at an invesment of Rs 15 crore. GJEPC Chairman Vasant Mehta said the main aim of the brand was to enhance diamond sales in the domestic market rather than depend on exports.
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