Diamond Try On App For IPhone Goes Live

Published on 20/08/09

Let the virtual diamond-ring try-ons begin: Live Diamond Try-On, Stuller's new iPhone application, is now available for download from Apple's App Store.

Stuller executives said partner retailers have been eagerly awaiting the launch of the application, which allows users of Apple's iPhone to pick out a diamond ring and then virtually try it on after using the phone's camera to take a picture of their hand.

"We've received such amazing support from our retailers when demonstrating earlier versions of the app at JCK [Las Vegas]," Stuller president, founder and CEO Matt Stuller said in a media release. "We want to make sure all retailers take advantage of another option that will help drive traffic to their stores."

Stuller's iPhone application is designed to generate excitement with engagement ring shoppers and ultimately lead them to local retail jewelers to buy a diamond, the company says. To participate, though, jewelers have to be part of the Red Box Diamond retailer program offered by Stuller, which is a Diamond Trading Co. sightholder.