Investors 'turn To Diamonds'

Published on 05/02/09

While the economy continues to tumble, investors and consumers may turn to sparkling gemstones to help them through the tough times, it has been claimed.

Emma Johnson, writing for the National Jeweler, stated some high-end individual's are turning to such items, which could be used to make gold diamond rings or diamond necklaces, as a safe option in the current climate.

Sally Morrison, director of the Diamond Information Centre, told the news provider: "In extremely soft economic times, people look to very hard assets, and diamonds prove to be less volatile than pretty much anything else I can think of."

Ms Morrison went on to say these gemstones are traditionally viewed as a "proven asset", adding this is something that independent retailers are currently finding, showing the trend is stretching the consumers as well as investors.

In related news, the Gemological Institute of America has launched an eLearning programme for those selling items such as platinum diamond rings.