Body Revamps Diamond Website

Published on 18/02/09

A major jewellery institution which deals with retailers and consumers has revamped its online presence.

HRD Antwerp, a body specialising in grading, gemological education and research studies, has overhauled its website in a bid to make it a more useful resource for those interested in items such as platinum diamond rings and diamond bracelets.

George Brys, general manager for the organisation, commented that the changes coincide with alterations made to the group's certificates.

He added: "As consumers are gaining awareness of the importance of a diamond certificate, the online presentation of a product is essential."

Mr Brys went on to say the body wanted to create a "clear, flexible and user-friendly interaction with our consumers".

The re-launched website includes animation tools which talk about the certification services offered by HRD Antwerp.

In other industry news, the World Jewelry Confederation's annual congress will be held in Turkey between May 3rd and 5th.