Brand Introduces New 4Cs

Published on 19/12/08

A major jewellery brand has this week looked back on a successful year.

Hot Diamonds, which produces items such as diamond necklaces and diamond bracelets, launched its latest range back in February - just in time to be wrapped up as a Valentine's Day treat for a loved one.

The company, which is named after a quote from the 1955 film To Catch a Thief, claims it follows the traditional path of the four Cs - cut, colour, clarity and carat - when it comes to its pieces.

However, the firm has also added an extra four Cs to its productions - creed, creativity, craftsmanship and commitment - with the brand claiming these enable it to deliver high quality, innovative goods which are made from materials such as platinum, gold and silver.

Meanwhile, for those yearning for a more novel way of showing their love for gemstones, Dior has launched its new mobile phone, which is encrusted with 640 diamonds.