Online Diamond Sales Up

Published on 29/09/08

Online jewellery sales have increased over the last nine years, but consumers still prefer the high street, according to latest research.

Figures released by JCK-Harrison Group state the amount of online shoppers buying items such as brilliant-cut diamond rings and emerald-cut diamond rings has increased from three per cent in 1999 to 42 per cent.

Despite this increase, consumers still prefer to buy jewellery on the high street, with many reluctant to purchase online.

The study shows 87 per cent of those questioned would rather buy pieces such as diamond drop earrings offline.

Issues such as returning unwanted items and trying on jewellery before buying are factors affecting the online jewellery market, the study claims.

Earlier this month, Varda Shine, of the Diamond Trading Company, stated the demand for the gems remains high, despite the credit crunch, reports Jckonline.com.

The US bridal industry is among the markets still in good shape and a sudden change in the sector is "unlikely", the expert claims.