Diamond 'push Present' Popularity On The Rise

Published on 24/06/08

New mums are increasingly being rewarded with diamond gifts from their proud partners.

While the so-called 'push presents' encompass a wide range of jewellery options, charm bracelets are among the most sought after, reports themorningcall.com.

Other popular pieces include necklaces bearing the baby's zodiac sign, mother-and-baby pendants and simple diamond rings.

New mum Karin Wagner tells the website: "Women tend to commemorate big events with jewelry - weddings, engagements - so why not the birth of a child? It makes for a beautiful heirloom piece."

Among celebrity recipients of such a gift is Welsh actress Catherine Zeta-Jones, who was spoiled with matching diamond necklaces for her and her baby daughter from husband Michael Douglas.

According to BestSyndication.com, the most important factors to consider when buying diamond jewellery are clarity, cut, colour and carat weight, as well as the certificate. Conducting an extensive market search before the purchase is also recommended.