A new cut of Diamond has been launched by Damas, the jewellery retailer.
The new 77-facet premium diamond has been labelled by the firm as a new breakthrough in design and technological precision.
Deputy managing director of the firm and the creator of Damas Cut Tmajid Abdullah said: "Our quest for the finest diamond has led us to the creation of a first-of-a-kind diamond brand."
He added that it the stone is the culmination of "extensive research, dialogue and collaboration with global experts" and ensure the beauty of the new cut.
Further to this, he said the firm is proud to have come up with the new shape and create a new path for other producers to follow.
Mr Abdullah added that to properly introduce the new diamond, a range of jewellery featuring the brand will be created.
In related news, Damas recently presented the new Carrera y Carrera De Luces collection.
