Diamond pendants for grown-up Disney fans
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Published : 22/05/08 Adults who want to relive their Disney character fantasies may be interested to learn of a new range of jewellery from the entertainment company. In association with Popley and Sons, the iconic firm has launched a range of accessories inspired by the much-loved characters. Cinderella fans may wish to try on a diamond pendant based on the film, while pendants themed around Mickey Mouse are also available, reports the Hindustan Times. "Our target audience is someone who is young, upwardly mobile and is exposed to luxury of all sorts and more importantly, she's someone who still has that little girl hidden somewhere in her," said Sulashree Argade, a Bangalorean Disney fan, according to the newspaper. Roshni Bakshi, regional director of emerging markets in Asia for Disney Consumer Products, told the newspaper that the product is not a mass market offering. "Our target audience is someone who is young, upwardly mobile and is exposed to luxury of all sorts and more importantly, she's someone who still has that little girl hidden somewhere in her," the firm representative said. A new range of jewellery by Io Si and launched by Damas features diamond pendants, as well as diamond drop earrings. 
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